Our Ambition

Our ambition is to build a global best-in-class beauty and wellness operating platform by creating, nurturing, and scaling conscious, high growth, purpose-driven brands.

Waldencast’s vision is fundamentally underpinned by its brand-led business model that ensures proximity to our customers, business agility, and market responsiveness, while maintaining each brand’s distinct DNA. This allows Waldencast to preserve the independence and entrepreneurial spirit of its brands as well as the ownership mindset of our brand teams. The first step in our journey is the business combination with Obagi and Milk Make up, who as part of the Waldencast platform will benefit from the operational scale of a multi-brand platform with expertise in managing global beauty brands at scale, a balanced portfolio to mitigate category fluctuations with asset light efficiency and the market responsiveness and speed of entrepreneurial indie brands.

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